Social / Web / PR
I run social, web, and PR as credibility infrastructure—clear narratives, consistent publishing, and proof-led communication that builds trust with customers, partners, and stakeholders.
Impact
Increased clarity and cohesion across owned channels.
Built repeatable workflows for content planning and publishing.
Strengthened credibility through proof-based storytelling and structured updates.
Playbook
Channel roles: what each channel is responsible for (and what it's not).
Editorial calendar + production pipeline (lightweight, repeatable).
Proof mapping: turning outcomes into credible stories without fluff.
PR/media approach: angles, outreach lists, briefing, follow-up rhythm.
Performance review: learn → adjust → reuse what works.
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