Marketing & Communications Snapshot
I build clear positioning and communication systems that help teams launch, sell, and align across brand, PR, internal communications, and go-to-market.
UAE-based • Remote-ready (distributed teams, async delivery) • Open to remote / hybrid / on-site • Details available on request
Target Roles
At-a-Glance
10+ years across B2B SaaS, media/OOH, and public-impact environments
Turn complex offers into message architecture (pillars, proof points, narrative, "why now")
Build scalable content + comms operations (templates, calendars, workflows, governance)
Run event-led communication engines that convert presence into structured follow-up
Own outreach + conversion support (targeting, sequencing, enablement, follow-through)
Lead cross-functional delivery with Product, Sales, CS, and Leadership
Global collaboration across UAE / Europe / Middle East / Africa / Asia
Trained at degree level in Communication for Development (Bachelor's specialization, Université de Ouagadougou)
Bilingual French / English content; francophone Africa context
Signature Outcomes
What teams typically get from my work:
Clear positioning + reusable messaging, making the offer easier to market and sell
Operational content systems that reduce bottlenecks and improve consistency
Event visibility into structured next steps (interest turns into qualified conversations)
Stakeholder alignment with executive-ready narratives and internal rhythms
Where I've Delivered
Experience across SaaS, media, and public-impact work.
Selected Proof
A quick view of the systems and outcomes I've delivered across brand, content, campaigns, and communications.
Brand & Content Systems
Scalable frameworks for consistent brand voice
Digital & Content (Social / PR / Proof)
Multi-channel campaigns with measurable reach
Events (End-to-end)
Strategic planning to post-event analysis
Demand & Conversion (Outbound That Converted)
Lead generation and funnel optimization
Internal Comms & Culture
Employee engagement and alignment programs
Customer Programs (CAB)
Advisory boards and community initiatives
Partner & Stakeholder Leadership
Strategic relationship management
Sales Enablement
Tools and content to accelerate deal cycles
Mission-Driven Storytelling
Bilingual written storytelling and partner outreach for grassroots associations and mission-driven contexts
Skills & Tools
Messaging & Narrative
Campaigns & Channels
Growth & Enablement
Stakeholders & Leadership
Public Impact & Mission-Driven
Experience Overview
Trasix
Led marketing and communications for a global B2B SaaS platform, establishing foundational messaging architecture and multi-channel go-to-market strategy.
JCDecaux
Drove strategic launch campaigns for high-visibility media assets, coordinating cross-functional teams and stakeholder communication workflows.
Government & NGOs
Press and Communication Officer at the National Assembly of Burkina Faso (national public institution). Earlier communication work at Radio Communautaire Gambidi, a community radio in Ouagadougou, on democracy, gender equity, youth engagement, and social inclusion. Volunteer Communication Officer at the Association des Donneurs de Sang Bénévoles du Burkina Faso (ADOSABB) from 2009 to 2012. Currently supporting AN KA SININASIGI ('Our Future'), a grassroots association in Bobo-Dioulasso, through bilingual written storytelling and partner outreach. Alumni mentor with the Association of Communicators of Burkina Faso. UN Online Volunteer since 2015.
How I Work
Cadence: Weekly check-ins, monthly reviews, quarterly planning
Documentation-first: Clear briefs, shared trackers, single source of truth
Feedback loops: Align early, iterate before launch
Measurement: Define KPIs upfront, track, optimize
Reporting: Recap outcomes, learnings, next steps (reusable format)
Let's Connect
Open to discussing opportunities and sharing more detailed work examples.
© 2026 Alice Sionne