Digital & Content (Social / PR / Proof)

I own brand channels and PR workflows end-to-end to drive visibility and credibility, from content planning and publishing to outreach and coverage tracking. The goal is consistent presence across owned and earned channels, with proof-led messaging that is easy to scan and trust.

Impact

Built always-on visibility through structured social and web publishing.

Improved discoverability by tightening web structure and page messaging.

Turned outreach into a trackable workflow: pitch, follow-up, coverage, learnings.

Playbook

One core narrative, adapted per channel.

Simple pipeline: plan, draft, approve, publish, repurpose, review.

Outreach tracker with status, links, notes, outcomes.

Distribution lists by region and vertical with weekly follow-up rhythm.

Monthly review of top messages, gaps, next experiments.