Not a portfolio. A creative lab: what I'm thinking, building, learning, and what you can reuse.

FIELD NOTESMay 2026

From a Broken Football Dream to Building a Future: The Man Redefining Impact Without Showing Suffering

A profile of Issouf Safo Koné and AN KA SININASIGI, written with a deliberate craft line: the impact should not require humiliation. Includes a working framework for dignity-led storytelling in mission-driven communications.

BEHIND THE BUILDApr 2026

My 7-year-old learned the emergency numbers from an app I vibecoded in 3 nights

I started vibecoding in November 2025. Six months in, I've shipped 5 apps, but only one earned a special place in our family's daily rhythm.

FIELD NOTESJan 21, 2026

AI in Retail is Booming. Here's Where It Fails and Why Humans Still Matter.

AI is delivering speed—until refunds and disputes show up. Here's where it fails, and the human boundary retailers need.

DOCX

AI Trust Zones Worksheet (Retail)

A one-page worksheet to map trust moments and define no-AI zones + escalation rules.

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XLSX

AI Trust Zones Worksheet (Retail)

A one-page worksheet to map trust moments and define no-AI zones + escalation rules.

Open template →

FIELD NOTESJan 09, 2026

Dubai just kicked off 2026's business calendar (literally). Here are the 10 business + tech events I'd bet on this year.

I'm writing this on 9 January 2026, and Dubai didn't ease into the year. The 1 Billion Followers Summit opened this morning—three days that basically turn the city into a live map of the creator economy.

PRACTICEDec 26, 2025

3 Silent Gaps Building Your Customer's Anxiety (And How to Avoid Them in 2026)

If your customers have to ask "did it work?", you've already lost the lead. A diagnostic to bridge the anxious space between a transaction and a true human signal.

FIELD NOTESDec 21, 2025

The Labor of Loyalty: Why "Frictionless" is a Branding Lie

I spent a rainy Saturday in IKEA Dubai Festival City studying behavioral engineering. IKEA doesn't sell furniture; they sell the labor that makes loyalty stick.

THE PIVOTDec 19, 2025

The Hidden Betrayal: Why Adjectives Are the Most Dangerous Part of Your Crisis Strategy

Some words pretend to be neutral because they sound administrative. "Onerous" is one of them.

FIELD NOTESDec 18, 2025

From Disruption to Infrastructure: Why Qashio's Dublin Move Signals a New Era for MENA Fintech

Ten years ago, the fintech promise was simple: Unbundle the bank. It was about speed, friction reduction, and beautiful interfaces. We judged companies by how fast they could onboard a user.

FIELD NOTESDec 11, 2025

The Signal, Not the Noise: 3 Takeaways from the Inaugural BRIDGE Summit

The energy on the final day of the BRIDGE Summit at ADNEC was electric. I didn't attend this event just to swap business cards. I went to calibrate my compass.

BEHIND THE BUILDDec 8, 2025

The One-Hour MVP: Why Constraints Create Clarity

I didn't sit down with the intention of speed. I sat down with a need for truth.

BEHIND THE BUILDNov 28, 2025

It All Started with a Notebook and a Pen

When my previous role came to an end, the first tool I reached for wasn't my laptop. It wasn't LinkedIn. It was my daughter's Grade 1 spelling notebook and a pencil.

Proof & Playbooks

My working studio. Ideas get tested here.

Talk to My Work

Ask anything: roles, wins, projects, style. Get the story and the proof, fast.

It All Started with a Notebook and a Pen

Built a starter system when everything felt noisy.

Custom Me

My POD shop: where I turn ideas into designs, and designs into drops.

Stay Updated

Follow along on LinkedIn for regular updates, reflections, and behind-the-scenes insights.

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Not a portfolio. A creative lab: what I'm thinking, building, learning, and what you can reuse.

From a Broken Football Dream to Building a Future: The Man Redefining Impact Without Showing Suffering

My 7-year-old learned the emergency numbers from an app I vibecoded in 3 nights

AI in Retail is Booming. Here's Where It Fails and Why Humans Still Matter.

AI Trust Zones Worksheet (Retail)

AI Trust Zones Worksheet (Retail)

Dubai just kicked off 2026's business calendar (literally). Here are the 10 business + tech events I'd bet on this year.

3 Silent Gaps Building Your Customer's Anxiety (And How to Avoid Them in 2026)

The Labor of Loyalty: Why "Frictionless" is a Branding Lie

The Hidden Betrayal: Why Adjectives Are the Most Dangerous Part of Your Crisis Strategy

From Disruption to Infrastructure: Why Qashio's Dublin Move Signals a New Era for MENA Fintech

The Signal, Not the Noise: 3 Takeaways from the Inaugural BRIDGE Summit

The One-Hour MVP: Why Constraints Create Clarity

It All Started with a Notebook and a Pen

Proof & Playbooks

Talk to My Work

The Framework Vault

It All Started with a Notebook and a Pen

Custom Me

Stay Updated